Safe & Simple Homes
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Safe & Simple Homes

The products we trust in every room of our home.

“The everyday products in our home — cleaners, plastics, paper goods — can quietly affect our hormones and our health without us ever knowing it. That's why this page exists. Every product here is one we use, one we trust, and one I wish we had found years sooner.”

— Rachel Coleman

Our 5-Star Safety Standard

When you see the Safe & Simple Certified seal on a product below, it has met all five of these criteria. The rest are still products we use and love — just not yet meeting every line of our highest standard.

  • 1Independently Verified SafeThird-party tested by labs we trust (Mamavation, EWG, MADE SAFE).
  • 2Non-Toxic & Health-FirstNo endocrine disruptors, no synthetic fragrance, no hidden harm.
  • 3Global Safety ComplianceMeets EU and Canada standards — the world's strictest ingredient bar.
  • 4Certified PFAS-FreeTested zero-detect for "forever chemicals" linked to hormone disruption.
  • 5Parent-ApprovedUsed and loved in our own home with our daughter Nia.
Section One

Cleaning & Laundry

Where most hidden chemicals enter the home. We start here.

Section Two

Bath & Body

From the toothbrush to the towel — everything that touches our skin.

Section Three

Bedding

A third of life is spent here. We chose every fiber carefully — undyed organic cotton from sheet to throw.

Section Four

Kitchen

Cookware, coffee, and the food we mill ourselves.

Section Five

Pantry

Food, storage, and supplements — the everyday essentials we keep stocked.

Section Six

Baby

Everything that touches our daughter has earned its place twice.

Nia playing at home
Why Safe & Simple Exists

I was told I'd never have kids.

After five rounds of IVF and a season of grief I won't sugarcoat, Rob and I were ready to stop trying. Then we learned that the everyday products in our home — cleaners, plastics, paper goods — could be quietly disrupting the hormones we were fighting so hard to balance. We started swapping things out one by one. Months later — naturally, no IVF, no protocols, just us — we woke up to a positive test, and today our daughter Nia is the reason this page exists. Every product here is one we trust enough to use around her.

— Rachel & Rob
Beyond the Products

The single best money we've ever spent

One thing we never recommend without a footnote: tap water. We installed a whole-house water filter that strips out microplastics, PFAS, chlorine, and the chemicals nobody tests for at the municipal level.

It cost us a couple of thousand dollars. It was, hands down, the single best money we have ever spent on our health. We believe deeply that this filter — combined with cleaning out the rest of our home — is part of why we finally got pregnant after five rounds of IVF.

If you only do one thing from this page, look into your water.

Beyond the Bottle

How we actually live

The products on this page matter, but the everyday habits matter just as much. These are the rules we follow at home — not perfectly, but as close as we can get.

1

If you can smell it, it's already in your bloodstream

Chemical scents from cleaners, fragrance, and air fresheners off-gas VOCs that absorb through your lungs and disrupt hormones in seconds. We use one bottle of Branch Basics concentrate diluted to different strengths for cleaning, dish washing, and hand soap. One product, no fragrance, fewer bottles — and we honestly think the house is cleaner this way.

2

Anything scented goes

No perfume. No cologne. No candles. No plug-ins. No air freshener. No hairspray. No "natural" sprays. The word fragrance on a label is a legal black box that can hide hundreds of undisclosed chemicals — many endocrine-disrupting. If a room needs freshening, we open a window.

3

Get the plastic out

Plastic is the worst offender in most homes. Microplastics, phthalates, BPA, BPS — all of it leaches into food, water, and dust. Replace plastic baskets and bins with wood, cane, glass, or metal. It's not an overnight switch, but every swap counts. Start with anything that touches food.

4

Skip the microwave

Microwaving food in plastic releases plasticizers directly into your meal. We heat things up on the stovetop in cast iron, in the oven, or in a glass dish. It takes 3–5 extra minutes and avoids a whole category of contamination.

5

Read the produce sticker

That little PLU code on every fruit and vegetable tells you how it was grown:

  • 5 digits starting with 9 — organic
  • 5 digits starting with 8 — GMO
  • 4 digits — conventional (likely synthetic pesticides)

When you can, choose the 9. We do this religiously.

6

Scan before you buy

Before any new food or home product comes home, we scan the barcode in Yuka, Think Dirty, or Oasis. Two minutes in the aisle saves a year of wondering what's in your body. The apps catch what your eyes don't — trust them more than the front label.

7

Don't touch receipts

Thermal-paper receipts are coated in BPA or BPS, two of the most studied endocrine disruptors. They absorb through your fingertips in seconds — and the absorption rate doubles if your hands have lotion or hand sanitizer on them. Studies show measurable BPA in urine within hours of holding a receipt. Say "no receipt please" or have it emailed. If you must take one, don't store it next to your skin.

8

Bottled water is almost always worse

Almost every brand of bottled water tests positive for microplastics, and many for PFAS. The plastic bottle leaches into the water before you ever crack the seal — especially after sitting in a warm truck or store. We carry stainless-steel bottles everywhere and fill from our home filter before we leave. If you must buy bottled, scan it on Yuka first — the scores will surprise you.

9

Snake plants in every room

Snake plants (Sansevieria) were one of the top air-cleaners in NASA's Clean Air Study — they pull formaldehyde, benzene, and trichloroethylene out of indoor air. They're also one of the rare plants that release oxygen at night instead of CO2, which makes them perfect for bedrooms and nurseries. They're also nearly impossible to kill, which matters when you have a baby and you forget to water them.

10

What's legal here is banned everywhere else

The U.S. has some of the loosest food and ingredient rules in the developed world. Red 40, Yellow 5, BHA, BHT, potassium bromate, brominated vegetable oils — all legal in the U.S., all banned in the EU, UK, Canada, Japan, and Australia. The pattern is hard to miss: countries with public healthcare have the strictest food laws.

Before any packaged food comes home, we scan it on Yuka or Oasis. We also started baking our own bread — store-bought wheat here is often bleached, brominated, and sprayed with glyphosate. Made at home it's just flour, water, salt, and yeast.

If you have a sweet tooth, walk past the snack aisle and head straight to the fresh bakery. Bakery items have to print every ingredient on the case label — no hidden preservatives, dyes, or stabilizers. You can read the list before you buy.

11

Undyed beats dyed — every time

Your skin is the largest organ in your body, and dyed fabric leaches chemical pigments into it the entire time you're in contact — sheets, pillowcases, towels, baby outfits. Conventional textile dyes can include heavy metals, formaldehyde finishes, and azo dyes that release carcinogenic amines.

We use undyed, natural-color cotton wherever we can: sheets, bath towels, pillow covers, Nia's at-home outfits. The certification we trust is GOTS (Global Organic Textile Standard) — it requires cotton to be grown organically and processed without toxic dyes, finishes, or heavy metals. 100% organic GOTS cotton on a label means what's touching your skin is what was actually grown.

A Word of Caution

Why "clean" doesn't always stay clean

Here's something we wish someone had told us earlier: when a clean brand gets popular, large companies often acquire it — and then quietly reformulate. The label looks the same. The ingredients are not.

That's why we re‑verify every personal care, paper, and household product on this page against independent testers like Mamavation every six months. What's clean today can have toxins, dyes, and plastics within a year. As a rule of thumb, products on big‑box-store shelves get reformulated faster than the indie brands we link to. Trust nothing without checking.

Our Promise

This is a living list.

We will keep adding products as we test new ones and find better swaps. We will quietly remove things if a brand changes formula or fails a re-test. Everything here is something we currently use in our own home, with our own daughter.

We are not perfect. There are days we use products that aren't on this list, and that's the truth. But the things our family touches every day — the cleaners, the soap, the food, the water — those we obsess over. We share what we trust because we lived through the cost of not knowing.

Information on this page is for educational purposes only — not medical advice.

© 2026 Safe & Simple Co.