Branch Basics Concentrate
Our one-bottle replacement for every cleaner under the sink. MADE SAFE and EWG Verified — pair it with white vinegar as a laundry softener.
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“The everyday products in our home — cleaners, plastics, paper goods — can quietly affect our hormones and our health without us ever knowing it. That's why this page exists. Every product here is one we use, one we trust, and one I wish we had found years sooner.”
— Rachel Coleman
When you see the Safe & Simple Certified seal on a product below, it has met all five of these criteria. The rest are still products we use and love — just not yet meeting every line of our highest standard.
Where most hidden chemicals enter the home. We start here.
Our one-bottle replacement for every cleaner under the sink. MADE SAFE and EWG Verified — pair it with white vinegar as a laundry softener.
Shop on AmazonUnbleached, PFAS-free, formaldehyde-free, heavy metal-free, third-party certified. The only paper towel we keep on the counter.
Shop on Amazon120-load, fragrance-free, stain-fighting bio-enzyme detergent. Free from phosphates, sulfates, ethoxylates, 1,4-dioxane, and isothiazolinones — safe for sensitive skin.
Shop on AmazonDistilled organic white vinegar — our zero-fragrance laundry softener that strips detergent residue and softens fabric without dryer sheets.
Shop on AmazonMicroplastic-free, fragrance-free dishwasher tablets with food-dissolving bio-enzymes. The dishwasher pod we trust around our cookware and Nia's plates.
Shop on AmazonHypoallergenic, fragrance-free dishwasher rinse aid made with organic food-grade vinegar. The plant-based partner to our dishwasher tablets — spot-free dishes without synthetic surfactants.
Shop on Amazon100% home-compostable kitchen bags. Plant-based, BPA-free, GMO-free — break down quicker than an orange peel without microplastic residue.
Shop on AmazonReplaces Ziploc and trash bags. Plant-based, BPA-free, GMO-free — home compostable in 24 weeks. Microwave and freezer safe.
Shop on AmazonFrom the toothbrush to the towel — everything that touches our skin.
Unbleached, zero bleach, PFAS-free — Mamavation tested 28 compounds, zero detect. Septic-safe. The toilet paper we trust in every bathroom.
Shop on PlantPaper99% water, plant-based, EWG Verified, PFAS-free, INDA GD4 + IWSFG 2020 certified, septic-safe. Flush one at a time.
Shop on AmazonUnbleached facial tissues from PlantPaper. PFAS-free, soft, and gentle on noses — same Mamavation-tested standard as the toilet paper.
Shop on PlantPaperTwo styles of unbleached, undyed organic cotton. GOTS, MADE SAFE, and Fair Trade certified — soft and clean to the last thread.
Shop on AmazonPlush, undyed organic cotton bath rug. GOTS, MADE SAFE, and Fair Trade certified — soft underfoot, every fiber traceable.
Shop on Coyuchi100% natural rubber — plastic-free, BPA-free, phthalate-free, with 299 suction cups for baby bathtub safety.
Shop on AmazonThree-bar pack with cocoa butter and goat milk. Moisturizing, fragrance-light, and 100% free of toxins.
Shop on Pure HavenRefillable aluminum bottles, EWG rating 1, fragrance-free, baby-safe. Send the empties back, get them refilled.
Shop on AmazonLightweight, aloe-based, flexible hold, EWG low hazard. Currently testing — we'll update once Rachel's verdict is in.
Shop on AmazonFragrance-free and EWG verified. Currently testing in our routine — final certification pending Rachel's review.
Shop on AmazonPure bamboo pins, natural rubber cushion, carnauba wax finish. Fully compostable when it's time to retire it.
Shop on AmazonAluminum-free, baking-soda-free deodorant in coconut, peppermint, and tea tree. 100% free of toxins, gentle on sensitive skin.
Shop on Pure HavenUSDA biobased castor bean oil bristles on an FSC bamboo handle. Plant-based, no plastic, family-sized.
Shop on AmazonOne of only 8 toothpastes to test non-detect for lead, cadmium, mercury, and arsenic in independent lab testing.
Shop on AmazonPlastic-free silk floss in a refillable container — no PFAS coatings, no microplastics in your gums.
Shop on AmazonCompostable wooden stems with cotton tips — our plastic-free Q-tip replacement.
Shop on Brush with BambooAloe and pomegranate moisturizer with pre+probiotics in protective amber glass. 100% free of toxins.
Shop on Pure HavenPure unrefined cocoa butter — one ingredient, deeply moisturizing. We use this as our daily body lotion. Melts on contact, no fragrance, nothing extra.
Shop on AmazonStainless steel, 3-blade pivoting head — no PFAS coating, no chemical moisture strip, plastic-free, lifetime warranty. We upgraded from Venus.
Shop on AmazonAll-metal, plastic-free, recyclable refills, with a precision clip for detail work. Smooth skin, no plastic disposables.
Shop on AmazonA third of life is spent here. We chose every fiber carefully — undyed organic cotton from sheet to throw.
Undyed, GOTS + MADE SAFE + Fair Trade certified. Available in Queen and Full — best for hot sleepers.
Shop on AmazonGOTS certified, 300 thread count sateen, natural undyed color, zipper closure (21"x54"). Built for pregnancy and beyond.
Shop on AmazonHeirloom-weight organic cotton blanket — washable, breathable, and built to soften over years of use.
Shop on AmazonSupersoft organic cotton throw in soft gray — couch-companion-soft, GOTS certified, and free of synthetic finishes that itch.
Shop on CoyuchiHand-stitched, undyed organic cotton quilt with subtle pebble texture. The blanket layer that makes a bed feel finished — without a single dye in sight.
Shop on CoyuchiCookware, coffee, and the food we mill ourselves.
Titanium-bonded stainless steel, PFAS-free, no nickel/lead/cadmium, made in Italy. A permanent molecular bond — nothing to flake.
Shop on AmazonHandcrafted in Lancaster, PA. Pre-seasoned with natural grapeseed oil — no synthetic coatings, PFAS-free for life.
Shop on AmazonHand-carved cherry and walnut cooking spoons. Wood is gentle on cast iron and stainless, naturally antimicrobial, and won't leach plastic into hot food.
Shop on AmazonAmerican-made walnut cutting board with maple inlay. Beautiful end-grain hardwood that's gentle on knives and easier on bacteria than plastic boards.
Shop on LancasterBeechwood handle, natural fiber bristles, made in Germany. Tough enough for cast iron — gentle on hands.
Shop on Amazon100% natural loofah — plastic-free, biodegradable, compostable. Our everyday dish sponge replacement.
Shop on AmazonOrganic cotton kitchen towels in warm sunset tones. Plant-friendly dyes, soft texture, and lint-free for glassware.
Shop on CoyuchiBorosilicate glass, plastic-free, no coatings — your morning ritual without the microplastics.
Shop on AmazonBorosilicate glass, plastic-free, no coatings. Steep overnight, sip for days.
Shop on AmazonClear borosilicate glass, plastic-free. Keeps your hands cool and the coffee hot.
Shop on AmazonStainless steel insulated sport bottle with silicone sleeve and lid. The grow-with-the-kid bottle — same Pura quality as our infant bottles.
Shop on AmazonFood, storage, and supplements — the everyday essentials we keep stocked.
Demeter Certified Biodynamic, USDA Organic, Ecocert. Third-party lab tested for mold, mycotoxins, and heavy metals.
Shop on Biodynamic CoffeeSwiss Water Process, 100% chemical-free decaffeination, single origin Honduras. Rob's daily cup.
Shop on Biodynamic CoffeeTall airtight glass spice jars with bail-and-trigger hinged lids. Plastic-free storage for whole grains, coffee beans, or bulk spices.
Shop on AmazonStackable glass meal-prep containers with airtight bamboo lids. Plastic-free way to store leftovers, prepped produce, and meal-prep without microplastic transfer.
Shop on AmazonExpandable organic bamboo drawer organizer (13"-19"). Replaces plastic dividers with a renewable hardwood that won't off-gas.
Shop on AmazonWhole-food fermented vitamins formulated for absorption — non-GMO, gluten-free, and gentle on the stomach. The prenatal Rachel took through pregnancy with Nia.
Shop on AmazonEverything that touches our daughter has earned its place twice.
Soft, highly absorbent diapers free of fragrance, lotions, and chlorine — National Eczema Association accepted. The clean diaper we trust on Nia day and night.
Shop on AmazonOur wipe of choice for diaper changes and mealtime cleanup. Soft, sturdy, and free of the usual offenders.
Shop on Amazon100% pure natural rubber pacifier — BPA-free, latex from rubber trees. The plastic-free alternative to silicone pacifiers we trust for Nia.
Shop on AmazonStainless steel and glass bottles for both Rachel and Nia. Grows with us — the same bottle from infant to toddler.
Shop on Amazon100% organic cotton, plant-dyed only, GOTS certified. Soft enough for a newborn, clean enough for our standard.
Shop on GoBabyGo100% natural unbleached cotton flannel, hypoallergenic, made in the USA. The only burp cloth in our rotation.
Shop on NuAngelUndyed organic cotton crib sheet — same crinkled percale we love on our own bed, scaled to crib size. GOTS, MADE SAFE, and Fair Trade certified.
Shop on Coyuchi100% natural unbleached cotton flannel — hypoallergenic, undyed, made in the USA. Soft enough for newborn skin.
Shop on NuAngelOrganic cotton, undyed with ginger trim. GOTS, MADE SAFE, and Fair Trade certified — soft enough for a freshly bathed newborn.
Shop on CoyuchiChamomile and aloe gentle 2-in-1 for the youngest skin. 100% free of toxins. The wash we use on Nia.
Shop on Pure HavenSoft natural goat hair, safe for newborns. The gentlest brush we could find for Nia's first wisps.
Shop on AmazonWhipped baby butter for hair and body — gentle, moisturizing, and made for the most delicate skin. Non-toxic and curl-friendly.
Shop on AmazonProbiotic drops formulated for colic and digestive comfort, with added vitamin D. 50 servings per bottle — one-stop daily support for tiny tummies.
Shop on Amazon6m+ stainless steel toddler silverware. Non-toxic, eco-friendly, dishwasher safe. The first real fork and spoon we trust in tiny hands.
Shop on Amazon100% food-grade silicone. Confirmed to suction to the textured Stokke Tripp Trapp tray — survives the toss test.
Shop on Bebe Ang BabyPantry-ready glass jars with bamboo lids and chalkboard labels. The plastic-free way to keep dry goods fresh and visible.
Shop on AmazonAll-in-one steamer, blender, defroster, and warmer in stainless steel and BPA-free plastic. Makes homemade baby food in minutes — no plastic bags, no shelf-stable purees with extra preservatives.
Shop on Amazon100% pure beeswax with food-grade pigments — no paraffin, no petroleum, no fillers. Safe even when they end up in tiny mouths.
Shop on AmazonMany decorative glass jars, ceramic dishes, and painted toys carry lead in the printed paint or glaze — lead that can transfer to small hands and end up in mouths. Test before you trust. Results in 30 seconds.
Shop on AmazonAfter five rounds of IVF and a season of grief I won't sugarcoat, Rob and I were ready to stop trying. Then we learned that the everyday products in our home — cleaners, plastics, paper goods — could be quietly disrupting the hormones we were fighting so hard to balance. We started swapping things out one by one. Months later — naturally, no IVF, no protocols, just us — we woke up to a positive test, and today our daughter Nia is the reason this page exists. Every product here is one we trust enough to use around her.
One thing we never recommend without a footnote: tap water. We installed a whole-house water filter that strips out microplastics, PFAS, chlorine, and the chemicals nobody tests for at the municipal level.
It cost us a couple of thousand dollars. It was, hands down, the single best money we have ever spent on our health. We believe deeply that this filter — combined with cleaning out the rest of our home — is part of why we finally got pregnant after five rounds of IVF.
If you only do one thing from this page, look into your water.
Each one looks at ingredients differently. Together they catch the things any single source might miss. We pull these up before anything new comes home.
Scan the barcode, get a 0–100 score with red, yellow, and green ingredient flags. Fast and brutally honest.
yuka.io →Detailed ingredient breakdowns with toxicity ratings. Best for personal care and cosmetics.
thinkdirtyapp.com →Cleaner-alternative recommendations and EWG-style ingredient lookups. Great for finding swaps when something fails the test.
oasishealth.app →The products on this page matter, but the everyday habits matter just as much. These are the rules we follow at home — not perfectly, but as close as we can get.
Chemical scents from cleaners, fragrance, and air fresheners off-gas VOCs that absorb through your lungs and disrupt hormones in seconds. We use one bottle of Branch Basics concentrate diluted to different strengths for cleaning, dish washing, and hand soap. One product, no fragrance, fewer bottles — and we honestly think the house is cleaner this way.
No perfume. No cologne. No candles. No plug-ins. No air freshener. No hairspray. No "natural" sprays. The word fragrance on a label is a legal black box that can hide hundreds of undisclosed chemicals — many endocrine-disrupting. If a room needs freshening, we open a window.
Plastic is the worst offender in most homes. Microplastics, phthalates, BPA, BPS — all of it leaches into food, water, and dust. Replace plastic baskets and bins with wood, cane, glass, or metal. It's not an overnight switch, but every swap counts. Start with anything that touches food.
Microwaving food in plastic releases plasticizers directly into your meal. We heat things up on the stovetop in cast iron, in the oven, or in a glass dish. It takes 3–5 extra minutes and avoids a whole category of contamination.
That little PLU code on every fruit and vegetable tells you how it was grown:
When you can, choose the 9. We do this religiously.
Before any new food or home product comes home, we scan the barcode in Yuka, Think Dirty, or Oasis. Two minutes in the aisle saves a year of wondering what's in your body. The apps catch what your eyes don't — trust them more than the front label.
Thermal-paper receipts are coated in BPA or BPS, two of the most studied endocrine disruptors. They absorb through your fingertips in seconds — and the absorption rate doubles if your hands have lotion or hand sanitizer on them. Studies show measurable BPA in urine within hours of holding a receipt. Say "no receipt please" or have it emailed. If you must take one, don't store it next to your skin.
Almost every brand of bottled water tests positive for microplastics, and many for PFAS. The plastic bottle leaches into the water before you ever crack the seal — especially after sitting in a warm truck or store. We carry stainless-steel bottles everywhere and fill from our home filter before we leave. If you must buy bottled, scan it on Yuka first — the scores will surprise you.
Snake plants (Sansevieria) were one of the top air-cleaners in NASA's Clean Air Study — they pull formaldehyde, benzene, and trichloroethylene out of indoor air. They're also one of the rare plants that release oxygen at night instead of CO2, which makes them perfect for bedrooms and nurseries. They're also nearly impossible to kill, which matters when you have a baby and you forget to water them.
The U.S. has some of the loosest food and ingredient rules in the developed world. Red 40, Yellow 5, BHA, BHT, potassium bromate, brominated vegetable oils — all legal in the U.S., all banned in the EU, UK, Canada, Japan, and Australia. The pattern is hard to miss: countries with public healthcare have the strictest food laws.
Before any packaged food comes home, we scan it on Yuka or Oasis. We also started baking our own bread — store-bought wheat here is often bleached, brominated, and sprayed with glyphosate. Made at home it's just flour, water, salt, and yeast.
If you have a sweet tooth, walk past the snack aisle and head straight to the fresh bakery. Bakery items have to print every ingredient on the case label — no hidden preservatives, dyes, or stabilizers. You can read the list before you buy.
Your skin is the largest organ in your body, and dyed fabric leaches chemical pigments into it the entire time you're in contact — sheets, pillowcases, towels, baby outfits. Conventional textile dyes can include heavy metals, formaldehyde finishes, and azo dyes that release carcinogenic amines.
We use undyed, natural-color cotton wherever we can: sheets, bath towels, pillow covers, Nia's at-home outfits. The certification we trust is GOTS (Global Organic Textile Standard) — it requires cotton to be grown organically and processed without toxic dyes, finishes, or heavy metals. 100% organic GOTS cotton on a label means what's touching your skin is what was actually grown.
Here's something we wish someone had told us earlier: when a clean brand gets popular, large companies often acquire it — and then quietly reformulate. The label looks the same. The ingredients are not.
That's why we re‑verify every personal care, paper, and household product on this page against independent testers like Mamavation every six months. What's clean today can have toxins, dyes, and plastics within a year. As a rule of thumb, products on big‑box-store shelves get reformulated faster than the indie brands we link to. Trust nothing without checking.
We will keep adding products as we test new ones and find better swaps. We will quietly remove things if a brand changes formula or fails a re-test. Everything here is something we currently use in our own home, with our own daughter.
We are not perfect. There are days we use products that aren't on this list, and that's the truth. But the things our family touches every day — the cleaners, the soap, the food, the water — those we obsess over. We share what we trust because we lived through the cost of not knowing.
Get started today before this once in a lifetime opportunity expires.